How I Made Money From My Crochet Blog in February 2025 (And You Can Too!)

Hey there, crochet friends!

If you’ve been following along with my journey, you might be wondering: Can you really make money with a crochet blog? I’m here to share my latest income report from February 2025, and hopefully, inspire you to start your own blog or take your crochet business to the next level!

Let me first explain who I am. I’m Sarah and I’ve been designing crochet patterns and blogging since 2019, but it hasn’t always been a consistent journey, and I definitely didn’t have all the answers. Last year, I decided to dive deeper into learning about blogging and monetization, taking educational classes and really putting in the effort to understand the ins and outs. Despite being part of the crochet community for several years, I’d say that this year is truly my first year of blogging with intention. By that, I mean truly understanding how to turn my passion into a stable, predictable income stream. It’s been a game-changer!

It might not be a huge amount of money yet, but I’m still growing, learning, and seeing how things are moving in the right direction. I want to be transparent with you about how things are going because, like many of you, I started this blog as a way to share my love of crochet and, eventually, see if I could earn some extra income doing what I love.

So let’s dive into my February income and expenses to show you exactly how things went down! Ready? Here we go!

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Just a heads-up: This blog post may contain affiliate links. Don't worry, though - these links are a win-win! They help support my site without costing you a penny extra. So, if you find something you love, clicking through won't just benefit me and my family, it'll also help you discover great products and resources.

February 2025 Income Breakdown

Here’s how I made money in February:

1. Ravelry Pattern Sales: $122.00

Ravelry is an online community and marketplace where knitters and crocheters can share patterns, connect with others, and sell their designs. Ravelry has been a great platform for selling my crochet patterns and the community is incredible. in addition, when it comes to eCommerce platforms, Ravelry offers the lowest fees by far—often even lower than the fees I pay when selling patterns on my own website, mainly because Stripe payment processing comes with higher transaction costs than Ravelry’s system.

I made $122.00 from my pattern sales in February. The best part? It’s passive income—once the pattern is uploaded, it just keeps selling!

2. My Own Website Pattern Sales: $71.50

I’m really proud of the shop on my blog—selling my crochet patterns directly through my website allows me to connect more personally with my readers and gives me full control over the selling process. This month, I made $71.50 from sales of my crochet patterns. It’s slowly growing and I’ve got big plans for expanding my website shop in the coming months!

3. Etsy Pattern Sales: $60.30

I was hesitant to create an Etsy shop and only took the plunge about a year ago due to the controversy surrounding Etsy’s high fees. However, I’ve come to realize that Etsy attracts a different audience than Ravelry or my website. So, despite the higher fees, I’ve decided that a little money after fees is better than no money at all.

Even though I’m not yet a “Star Seller,” with 25 patterns listed, I earned $60.30 from Etsy this month. As a new seller, I don’t spend too much time on marketing yet, but it’s still a nice passive income boost, and the Etsy community has become a big part of my strategy.

4. Blog Ad Revenue (via Ad Server): $27.82

You know those ads and little videos that pop up while you’re reading this blog post? They’re placed by an ad server on my site, and I earn a small amount every time you view them. While I know they can be a bit annoying, the revenue from these ads helps make it possible for me to offer free patterns and education here on the blog.

Through my ad server, I earned $27.82 in February. This amount grows as my blog traffic increases. My current traffic averages around 2,000 sessions per month, which is typical for a new blog. Even though I’ve had a website for several years, I consider myself a "new" blog because I completely revamped my site this past year. I’m still in the process of adding more content and free patterns to help grow my traffic.

This is the income stream I'm most focused on growing. Blogs with a modest 5,000 to 10,000 sessions per month can typically expect to earn between $100 and $500 per month with a good ad server.

5. Amazon Affiliate Program: $0.21

Okay, so this one is tiny, but it’s real! I earned $0.21 through Amazon’s affiliate program. I don’t put a lot of effort into promoting affiliate links—mainly, I link to the tools I use in my patterns, such as crochet hooks and yarns. When someone clicks one of these links in my blog posts and makes a purchase on Amazon, I earn a small commission on their order. Even though it's small, it’s a reminder that every little bit adds up over time.

For example, the following is an affiliate link and if you click it, I will earn money from your Amazon order: Woobles Beginner Crochet Kit, Bjorn the Narwhal

Total February Income: $281.83

February 2025 Expense Breakdown

Of course, running a crochet blog isn’t all about earning money—it also requires investing in tools and services to keep things running smoothly. Here's a breakdown of what I spent in February:

1. Domain Registration: $1.67

This is the cost of my domain name. It’s a small monthly expense, but it’s essential to keep my website running with its unique URL.

2. Squarespace Website: $40.00

My website hosting is through Squarespace, which costs $40.00 a month. This platform is easy to use and gives me the ability to manage both my blog and shop. It’s been totally worth the cost!

3. Flodesk Email Marketing: $38.00

Email marketing is such a crucial part of growing any blog, so I use Flodesk for my email campaigns. This month, my cost was $38.00, but I’ve seen a great return on it. Keeping in touch with my subscribers is key to building a loyal community and making sales!

If you are looking into an email marketing platform, I highly reccomend Flodesk. Unlike other email services, Flodesk doesn’t charge more as your list grows, making it an affordable option for bloggers and business owners at any stage. Flodesk offers gorgeous pre-designed email templates that make it easy to connect with your audience even when you aren’t quite sure what to say.

4. Canva: $10.00

Canva is my go-to design tool for creating eye-catching images for blog posts, social media, and even patterns. The $10.00 I pay for the pro version is a small price to pay for such an incredible tool that saves me time and helps maintain my brand’s aesthetic.

5. Google Workspace: $7.00

I use Google Workspace for my email management (having a custom domain is essential to ensure that Gmail doesn’t send your emails to the spam folder.) It’s a small investment at $7.00, but it’s essential for running things smoothly behind the scenes.

6. Tailwind: $14.99

Tailwind is my social media scheduling tool for Pinterest and Instagram. It costs me $14.99 a month, but it’s totally worth it for automating my posts and reaching a wider audience. Pinterest, in particular, is the largest source of traffic for my blog.

7. InShot: $1.08

InShot is my video editing tool for creating YouTube videos. This month, I spend $1.08 for the app, which helps me keep my content engaging and professional-looking.

8. PO Box: $15.17

Legally, businesses are required to include their physical address at the bottom of marketing emails. To protect my privacy, I use a P.O. box instead of my home address. It costs me $15.17 a month, but it adds a level of professionalism and security for my business.

9. Stripe, PayPal, Ravelry, Etsy Fees: $18.75

These are the fees I pay for processing payments and listing fees. It’s a small cost, but something to keep in mind when considering profit margins.

10. Yarn: $0

I’ve officially added yarn to my list of business expenses—after all, I run a crochet blog! However, I didn’t actually spend any money on yarn this month. Over the years, through designing and blogging, I’ve built relationships with several yarn companies, and thanks to those partnerships and sponsorships, most of the yarn I use is sent to me at no cost. It’s one of the amazing perks of working in the crochet industry, and I’m incredibly grateful for the support from these brands!

Total February Costs: $146.66

Net Profit for February: $135.17

What Happened in February

February was a busy month—not just in terms of income, but also behind the scenes! While I didn’t quite hit my goal of publishing a new pattern or tutorial along with a YouTube video every week, I made great progress in other areas that will help grow my business in the long run.

First, I released my Flower Power Cardigan, a beginner-friendly yet stunning sweater with floral-inspired hexagon motifs for the sleeves. This was a big win because garment patterns take a lot of time and effort to design, and I was so excited to finally share it! I also decided to add my older Sawgrass Sweater pattern to my blog for free, making it more accessible and helping drive traffic to my website. I’m actually in the process of updating and transferring all my old patterns to my new blog, so if there’s a pattern you’ve been looking for, stay tuned—it’ll be available soon!

Beyond new pattern releases, I spent a lot of time planning, setting goals, and working on future designs. One of the projects I’m most excited about is a brand-new sweater pattern full of color and texture. I can’t share too many details yet, but this design has been such a fun creative challenge, and I can’t wait to bring it to life!

What I’ve Learned and How You Can Start Your Own Crochet Blog

Looking at these numbers, I feel inspired and encouraged. Even though my income is still building, every month brings in more traffic, more sales, and new opportunities.

If you’re thinking about starting a crochet blog or you already have one and want to grow, here are a few things I’ve learned the hard way:

1. Diversify Your Income Streams

One of the best ways to turn your crochet blog into a sustainable business is by diversifying your income streams. Don’t rely on just one source of revenue! Combine income from multiple channels, such as selling crochet patterns, affiliate marketing, display ads, and sponsored content. Each stream adds up over time and helps ensure a stable income, even during slower months. The more you experiment and fine-tune these revenue sources, the more opportunities you’ll have to grow your earnings.

2. Do Market Research and Design With a Specific Customer in Mind

Understanding your audience is crucial to creating content and products they’ll love. Take the time to research what other crochet bloggers are doing, identify any gaps in the market, and pinpoint the needs of your specific audience. Design your blog with that ideal customer in mind—whether they’re beginners looking for easy patterns or experienced crocheters seeking advanced projects. Tailoring your content to meet their needs will not only help you stand out but also attract a loyal readership.

3. Take the Time to Learn SEO

SEO (Search Engine Optimization) is key to helping your blog get discovered by a wider audience. Learn how to optimize your blog posts, patterns, and pages with the right keywords so they rank higher in search results. By focusing on SEO, you’ll attract organic traffic without relying solely on social media or paid ads. There are tons of free resources to help you understand SEO basics, so take the time to learn it—it’s worth it!

While AI is definitely transforming the SEO landscape, SEO remains a crucial factor in driving traffic to my blog. But here’s the thing—SEO isn’t just for Google and other search engines. It’s also essential for platforms like Pinterest, Instagram, Facebook, and other social media channels. Optimizing your content across all these platforms helps boost visibility and attract a wider audience.

4. Learn and Leverage Pinterest

Pinterest is a powerful tool for driving traffic to your crochet blog. It’s a visual search engine, making it perfect for showcasing your patterns, tutorials, and other crochet content. Create eye-catching pins that link back to your blog and optimize your Pinterest profile for maximum visibility. By consistently pinning your content and engaging with other users, you can quickly grow your blog’s reach and increase traffic.

5. Be Consistent

Blog growth is never linear—it’s more like an exponential snowball effect. Early on, you might not see huge results, but don’t get discouraged! Keep publishing high-quality content, stay active on social media, and engage with your readers. Over time, as your blog gains momentum, you’ll start to see traffic increase at a faster rate. Consistency is key.

Final Thoughts

You might be surprised that I’m excited about making just under $200 in profit this month, but here’s why: this is the first time I can track every dollar earned, repeat that success month after month, and have a clear strategy in place to grow my income. In the past, I’d create a pattern, post it online, and cross my fingers, hoping it would take off and bring in sales. But that’s no longer the case. I’ve put in the work, done the research, and finally started running my blog like a business.

I’m genuinely excited for what’s ahead!

Ready to Start Your Crochet Blog?

If you’ve been dreaming of starting your own crochet blog, I hope this post gives you the inspiration to take that first step. Whether you’re aiming for extra income or hoping to turn crochet into a full-time business, it’s totally possible!

Have any questions or want to learn more about starting a crochet blog? Feel free to reach out or join my Facebook group—I’d love to help you along the way!